Creator Science BONUS: Creator Debates – Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona
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Feb 2, 2023 
In this lively debate, Joe Casabona, a podcast coach and producer who empowers creators as business owners, goes head-to-head with Justin Moore, founder of Creator Wizard, on whether video is essential for podcasters. They discuss the benefits of video for audience engagement but weigh it against the costs and challenges involved. Strategies for leveraging short-form content on platforms like TikTok and Instagram Reels are explored, as well as monetization tactics for video podcasts. The conversation is packed with insights for creators navigating the evolving landscape!
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Video Podcasting for Discoverability
- Jay Clouse switched to video podcasting for better discoverability.
- Audio discoverability is limited, while YouTube offers an equal-opportunity algorithm.
Start with Audio
- Starting with video podcasting increases initial investment and complexity.
- Focus on good audio first, then consider adding video later to avoid high entry barriers.
Creative Canvas
- Video podcasting offers a broader creative canvas through visuals like B-roll.
- This adds depth and context, enhancing the viewer experience.