Video podcasts offer greater reach and exposure, attracting larger audiences and gaining more long-term traction compared to audio-only shows.
Audio-only podcasts provide convenience for listeners who can consume content while multitasking, without the added complexity and cost of producing video podcasts.
Deep dives
Podcast Overview
This episode of the podcast, Creator Debates, hosted by Justin Moore, explores whether podcasters should focus on leveraging video or not. The debate features Jay Klaus arguing for video and Joe Casabona arguing against it. They discuss the challenges and benefits of incorporating video into podcasting, including reach, production complexity, and monetization opportunities.
Discoverability and Reach
Jay discusses the challenges of discoverability in audio-only podcasts and highlights the potential reach and exposure that video platforms like YouTube offer. He shares examples of how video podcasts can attract larger audiences and gain more long-term traction compared to audio-only shows.
Production Complexity
Joe raises concerns about the added complexity and cost of producing video podcasts, including the need for good lighting, camera equipment, and editing skills. He stresses that audio-only podcasts can be more convenient for listeners, allowing them to consume content while doing other tasks.
Monetization Strategies
Jay and Joe discuss monetization strategies for video and audio podcasts. Jay acknowledges that he is still figuring out sponsorship pricing and is currently using ad breaks to promote his own content. Joe shares his multi-faceted approach to monetization, including sponsorships, memberships, affiliates, and creating compelling audio content for brand partnerships.
I’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore.
You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that.
Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates.
Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video.
These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes.