Creator Science
BONUS: Creator Debates – Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona
Feb 2, 2023
In this lively debate, Joe Casabona, a podcast coach and producer who empowers creators as business owners, goes head-to-head with Justin Moore, founder of Creator Wizard, on whether video is essential for podcasters. They discuss the benefits of video for audience engagement but weigh it against the costs and challenges involved. Strategies for leveraging short-form content on platforms like TikTok and Instagram Reels are explored, as well as monetization tactics for video podcasts. The conversation is packed with insights for creators navigating the evolving landscape!
42:52
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Quick takeaways
- Video podcasts offer greater reach and exposure, attracting larger audiences and gaining more long-term traction compared to audio-only shows.
- Audio-only podcasts provide convenience for listeners who can consume content while multitasking, without the added complexity and cost of producing video podcasts.
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Podcast Overview
This episode of the podcast, Creator Debates, hosted by Justin Moore, explores whether podcasters should focus on leveraging video or not. The debate features Jay Klaus arguing for video and Joe Casabona arguing against it. They discuss the challenges and benefits of incorporating video into podcasting, including reach, production complexity, and monetization opportunities.
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