Creator Science #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
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Jan 24, 2023 In this engaging discussion, Mariah Coz, founder of Fearless CEO and expert in sustainable online courses, shares her journey from building tiny homes to launching high-ticket programs. She reveals the secrets of selling without traditional sales calls, emphasizing the power of evergreen offers. Mariah also tackles misconceptions around pricing, offering strategies to boost perceived value. Additionally, she dives into transitioning from live launches to evergreen models and the nuances of designing impactful high-ticket programs, ensuring creators can thrive in a competitive landscape.
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Tiny Home Beginnings
- Mariah Coz's initial online venture focused on sustainable building, specifically tiny homes and camper renovations, before it became popular.
- This niche B2C business grew organically through a blog and digital products, leading to inquiries about her business strategies.
From Punk Rock to Burnout
- Mariah Coz's early business focused on live launches, webinars, and affiliate partnerships, similar to her experience promoting her punk band.
- This high-intensity approach led to burnout and hospitalization, prompting a shift to evergreen strategies.
High-Ticket Hybrid Innovation
- Mariah Coz transitioned to high-ticket evergreen offers, creating a system to sell high-ticket programs without sales calls.
- This innovation, the "high-ticket hybrid", became popular, leading to a new business focus on teaching this method.