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#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

Jan 24, 2023

55:54

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Quick takeaways

Selling high-ticket programs without sales calls attracts a more qualified and motivated clientele.

Aligning pricing and program design with your niche and audience creates a valuable and engaging program.

Starting with a small group and implementing incentives can overcome hesitations and scale Evergreen offers.

Deep dives

The Shift to High Ticket Hybrid

Mariah Khaas, founder of Fearless CEO, discusses her shift from traditional launches to a high ticket hybrid method. She innovated a way to sell high ticket offers without sales calls, which attracted a more qualified and motivated clientele. This allowed her to eliminate the need for high volume list building and focus on delivering a higher level of support. Mariah shares insights on pricing, program design, and the benefits of Evergreen offers.

Aligning Enrollment Incentives with Brand and Audience

01:28

Defining Price Points Across Niches

01:30

Adjusting Course Inclusions: Phasing out Personal Feedback and Coaching

00:34

How to design an effective offer

01:36

Introduction

2min

How to Design Your Own High Ticket Hybrid Program

5min

Are You Choosing Between Building a Business Blog and an Online Business Blog?

3min

What Are Some of the Pivotal Points That Stand Out to You?

4min

The Hard Pivot to Evergreen

4min

What's the Difference Between Live Launches and Evergreen Sales?

3min

How HubSpot Can Help Your Business Grow in 2023

4min

Are You Pricing Your First Course?

3min

Is a High Ticket Offer a Bad Option?

2min

10.

The Head Trash I Feel When I Think About $10,000 Per Year

3min

11.

High Ticket Group Coaching - Is That the Biggest Launch Ever?

3min

12.

How to Construct Your Own High Ticket Hybrid Course

6min

13.

Are You Starting From Week One?

3min

14.

How Do I Get People to Make a Decision to Join on Evergreen?

3min

15.

How Do You Turn Your Content Marketing Into a Profitable Business?

4min

16.

Climate Rising Podcast

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Mariah Coz is the founder of Fearless CEO.

Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.

In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

Full transcript and show notes

Follow Mariah on Instagram / Twitter / Facebook

Follow Fearless CEO on Instagram / Website / YouTube

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TIMESTAMPS

00:00 - Selling WITHOUT Sales Calls

01:35 - Mariah Built Tiny Homes Before It Was Cool

03:00 - Taking In-Person Courses Online

05:30 - When Mariah Decided To Change Everything

08:21 - Organizing Webinars Is Like Being In A Punk Band

11:12 - Burnout Sent Mariah To The Hospital

12:22 - Pivoting To High Ticket Evergreen Sales