In this insightful chat, Mariah Coz, founder of Fearless CEO and expert in building sustainable online course businesses, reveals her secrets to selling high-ticket programs without traditional sales calls. She discusses the importance of strategic pricing and the evolution from free content to impactful high-ticket offerings. Mariah emphasizes designing flexible programs tailored to client needs and the benefits of transitioning to evergreen coaching. Tune in for her tips on navigating the ever-changing landscape of online course pricing!

In this episode, Mariah Coz, a trailblazer in marketing strategies and online course creation, shares her journey from high-touch group coaching to using private podcasts in her new course format. She discusses the advantages of private podcasting, such as accessibility and repurposability, and highlights the unique approach she takes to curating and answering questions. Mariah also explores the logistical and emotional advantages of private podcasting over traditional zoom calls, and shares her vision for the future of private podcasting as a standalone product in digital education.

In this engaging discussion, Mariah Coz, founder of Fearless CEO and expert in sustainable online courses, shares her journey from building tiny homes to launching high-ticket programs. She reveals the secrets of selling without traditional sales calls, emphasizing the power of evergreen offers. Mariah also tackles misconceptions around pricing, offering strategies to boost perceived value. Additionally, she dives into transitioning from live launches to evergreen models and the nuances of designing impactful high-ticket programs, ensuring creators can thrive in a competitive landscape.