Discover Mariah Coz's unique approach to selling high-ticket programs without sales calls, the evolution of pricing strategies for course creators, transitioning to evergreen programs, and innovative lead generation tactics in the online course industry.

In this episode, Mariah Coz, a trailblazer in marketing strategies and online course creation, shares her journey from high-touch group coaching to using private podcasts in her new course format. She discusses the advantages of private podcasting, such as accessibility and repurposability, and highlights the unique approach she takes to curating and answering questions. Mariah also explores the logistical and emotional advantages of private podcasting over traditional zoom calls, and shares her vision for the future of private podcasting as a standalone product in digital education.

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONMariah Coz is the founder of Fearless CEO.Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.Full transcript and show notesFollow Mariah on Instagram / Twitter / FacebookFollow Fearless CEO on Instagram / Website / YouTube***TIMESTAMPS00:00 - Selling WITHOUT Sales Calls01:35 - Mariah Built Tiny Homes Before It Was Cool03:00 - Taking In-Person Courses Online05:30 - When Mariah Decided To Change Everything08:21 - Organizing Webinars Is Like Being In A Punk Band11:12 - Burnout Sent Mariah To The Hospital12:22 - Pivoting To High Ticket Evergreen Sales16:19 - Low Ticket vs High Ticket17:23 - Live Launch Vs Evergreen Sales19:57 - Are Course Prices Declining?25:44 - Should You Sell High Ticket?28:05 - What To Do When You’ve Underpriced Yourself31:22 - How Big Does A Group Course Need To Be?36:54 - Designing Your Own High Ticket Offer42:37 - Creating Urgency In Your Offers45:49 - Selling WITHOUT Making Free Content***RECOMMENDED NEXT EPISODE→ #192: I coached Ali Abdaal on building a membership***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify