Creator Science [GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
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Feb 27, 2024 In this insightful chat, Mariah Coz, founder of Fearless CEO and expert in building sustainable online course businesses, reveals her secrets to selling high-ticket programs without traditional sales calls. She discusses the importance of strategic pricing and the evolution from free content to impactful high-ticket offerings. Mariah emphasizes designing flexible programs tailored to client needs and the benefits of transitioning to evergreen coaching. Tune in for her tips on navigating the ever-changing landscape of online course pricing!
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From Camper Vans to CEO
- Mariah Coz's entrepreneurial journey began with sustainable building, focusing on tiny houses and camper renovations.
- This led to her first digital product and online presence, attracting inquiries about her business strategies.
Pivoting to Business
- Mariah Coz transitioned from a sustainable building blog to a business blog due to growing interest in her business strategies.
- Her obsessive personality led her to master topics and then seek new challenges, fueling her business evolution.
Business Chapters
- Mariah Coz's business journey involved phases of live launching, evergreen courses, and high-ticket programs.
- She innovated a no-sales-call approach for high-ticket offers, leading to the high-ticket hybrid system.