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4min chapter
[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Creator Science
Transitioning to High-Ticket Sales and Lead Generation Strategies
This chapter explores the strategic transition from offering high volumes of free content to focusing on high-ticket products and lead generation methodologies, especially through virtual events. It highlights the impact of the COVID-19 pandemic on their business model, leading to successful engagement with high-value clients via targeted ads and unique online experiences.
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