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5min chapter
[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Creator Science
Navigating the Shift in Online Course Pricing: From Premium to Low-Ticket Offers
This chapter examines the changing landscape of online course pricing, particularly the trend of low-ticket offers used for lead generation. The discussion contrasts premium pricing with these entry-level products and explores their impact on consumer behavior and marketing strategies for higher-ticket programs.
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