#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Creator Science
00:00
Navigating High-Ticket Pricing
This chapter explores the misconceptions surrounding pricing for online courses and how new creators often undervalue their offerings by starting with low price points. Through personal anecdotes, the speakers highlight that selling high-ticket items can be simpler than anticipated, emphasizing the importance of perceived value and customer desire. They also discuss strategies for transitioning to higher pricing models while maintaining the quality of support and engagement provided to customers.
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Transcript
