#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Creator Science
00:00
Shifting Trends in Online Course Pricing and Lead Generation
This chapter explores the decline in online course prices and the rise of low-ticket offers as effective lead generation strategies. The discussion highlights how these smaller investments can foster customer trust and promote future purchases of higher-priced courses, amidst changing marketing dynamics and increased advertising costs.
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Transcript
