Creator Science #139: How Brennan Dunn is Designing and Pricing His New Course Product
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Feb 28, 2023 Brennan Dunn is a multifaceted creator, known for his expertise in marketing and education technology. He discusses his innovative project that consolidates all his course content into a customizable learning platform. Brennan explores the intricacies of designing personalized learning paths, pricing strategies, and effective marketing techniques. The conversation also touches on maximizing customer relationship management for course creators and the evolving challenges of technical course creation, ensuring relevance in a fast-paced digital landscape.
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Growth University's Custom Paths
- Brian Harris used a detailed questionnaire and human review to create custom learning paths in Growth University.
- This informed Jay Clouse's approach in The Lab and inspired Brennan Dunn's new Create and Sell product.
Showcase Client Successes
- Showcase client successes to demonstrate value and build social proof like Brian Harris does.
- Aggregate client feedback and results to demonstrate the effectiveness of your program.
Custom vs. Pre-built Pathways
- Brennan Dunn aims to create custom learning pathways, distinct from pre-built options.
- The custom pathways offer a more personalized experience compared to standard learning paths.