Expert Brennan Dunn discusses simple ways to use email automation and segmentation for driving sales. He shares a welcome email sequence template, his top segmentation strategies, and the secret sauce behind Justin Welsh's successful newsletter. The conversation highlights the importance of personalization, data collection, and audience engagement using Write Message. Strategies for lead qualification, meeting scheduling, and optimizing email automation for increased sales are also explored.

On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers.These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more.In this episode, you’ll learn:Strategies for tailoring your website to boost engagement & salesHow to free up more time so you can focus on growing your audienceBrennan’s tips for creating and sharing the right content for your audienceHow to make your repurposed content feel fresh & relevantLinks & ResourcesConvertKitShopify’s LiquidRightMessageBrennan Dunn’s LinksCreate & SellCreator Email Template PackDouble Your FreelancingBrennan’s book: Double Your Freelancing RateMastering ConvertKitFollow Brennan on Twitter

Listen in as Brennan Dunn, author of 'This is Personal,' shares insights on personalized marketing for indie hackers and solopreneurs. He talks about the importance of segmenting audiences, using personalized questions in data collection, and the role of AI in the future of marketing. Discover the power of ChatGPT for data analysis, personalized book recommendations, and the value of personalized marketing in e-commerce. Be inspired to transform your marketing strategies with this masterclass in personalized marketing.

EPISODE DESCRIPTIONBrennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.We talk about positioning, pricing, marketing, and more.Full transcript and show notesFollow Brennan on TwitterBrennan's Newsletter / RightMessage / Palladio***RECOMMENDED NEXT EPISODE→ #146: Justin Moore***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Brennan Dunn, founder of RightMessage and author of the newsletter Create & Sell, shares over a decade's worth of insights on building automated newsletter businesses. He dives into the power of audience segmentation and personalized experiences to boost engagement. Discover the importance of lead magnets and effective email marketing strategies, including the pros and cons of single vs. double opt-in methods. Brennan also emphasizes the freedom automation brings to creators, enhancing work-life balance without sacrificing connection with their audience.

Experienced freelancer Brennan Dunn shares insights on pricing strategies, client acquisition, and transitioning from freelancer to successful entrepreneur. He discusses the importance of recurring revenue, understanding customer needs, and transitioning from contractor to product business.

Few things have paid off better in my business than a focus on email marketing. In building my list up to 18,000+ subscribers I’ve learned that email is the most profitable marketing channel around. Easily beating out Twitter, Facebook, and YouTube.To learn more about email marketing I brought on three of my good friends: Brennan Dunn, James Clear, and Corbett Barr. All three have built highly profitable email lists in the last few years.Enjoy the episode!You can find each of their businesses (and subscribe to their lists) here:Corbett Barr — Fizzle.coBrennan Dunn — Planscope.io, BrennanDunn.comJames Clear — JamesClear.comPlease go to iTunes and subscribe and write a review. It would really help me out!See you in the next episode! 

Explore growth strategies for a struggling SaaS business, personalized email marketing solutions, predictive intent in user engagement, and the evolution of training courses. Navigate through challenges in scaling a SaaS company, strategic shifts, and the importance of founder success and work-life balance.

Brennan Dunn, the founder of DYF, discusses his journey from employed developer to scaling a bespoke agency to $2M/yr. He shares insights on running a 7-figure agency, transitioning to SaaS and education products, personalized marketing, the shift from hourly billing to a team-based approach, financial aspects of running an agency, and the emotional impact of feedback. The podcast also explores the transition from agency work to product development, the approach of Right Message and service, suitability for the bespoke agency route, and the challenges in starting outreach and promoting a business.

Brennan Dunn, an expert in pricing services who earns over $20,000 per client, shares his invaluable insights on how to effectively price your offerings. He emphasizes the importance of aligning your prices with the value provided rather than just labor costs. Brennan reveals a four-step process for determining pricing based on client motivations and needs. Additionally, he discusses strategic pricing methods, including creating package options and positioning services as investments, ultimately enhancing client relationships.