#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.com
May 17, 2017
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Experienced freelancer Brennan Dunn shares insights on pricing strategies, client acquisition, and transitioning from freelancer to successful entrepreneur. He discusses the importance of recurring revenue, understanding customer needs, and transitioning from contractor to product business.
Success in freelance business involves overcoming client acquisition challenges
Transition from agency to product focus requires strategic business decision-making
Personalized call to actions optimize user engagement and drive conversions
Deep dives
Helping Freelancers Understand Their Business
Brennan Dunn, the founder of Double Your Freelancing, assists creative freelancers in grasping key business aspects like pricing, client acquisition, and pitching, essential for independent freelancing success. Drawing from personal experience, he underlines the necessity of overcoming challenges such as reaching out to find clients and setting appropriate pricing, paralleling these struggles in freelancing and entrepreneurship.
Transition from Freelancing to Product Business
Brennan Dunn's journey unfolds from freelancing in 2006 to founding PlanScope, a project management software for agencies and freelancers. His shift from running an agency to focusing on PlanScope highlights the complexities of managing both types of businesses simultaneously. The triumph of content marketing, starting with articles and evolving to courses and workshops, leads to the success of Double Your Freelancing, prompting Dunn's decision to sell PlanScope and concentrate on his primary business.
Business Lessons Transcending Industries
Dunn emphasizes the similarities in business principles applicable across freelancing, entrepreneurship, and product ventures. Pricing based on value delivered, understanding customer needs, and focusing on solution-oriented services to ascertain client objectives permeate each discipline. By aligning services with client requirements and fostering a deeper understanding of customer needs, entrepreneurial success thrives across diverse business landscapes.
Personalized Call to Actions Based on User Behavior
The podcast episode discusses the strategy of using personalized call to actions depending on user behavior to optimize engagement and conversions. By analyzing factors like the user's interests and content consumption patterns, tailored call to actions are presented to address specific needs. For example, if a user shows interest in proposals, the call to action focuses on closing proposals, leading them to an email course tailored for that purpose. This personalized approach aims to upsell users effectively by gradually adapting content according to their engagement levels and preferences, ultimately leading to promoting premium offerings related to their specific needs.
Transitioning from Developer to Freelancer: Building a Sustainable Business
The podcast delves into the transition from being a developer to a freelancer or consultant and emphasizes the importance of focusing on solving clients' actual business objectives rather than just technical tasks. It highlights the significance of developing a strong personal brand, creating valuable content, and establishing recurring revenue streams for sustainable growth. The discussion underscores the strategic approach of offering preliminary, lower-priced engagements like road mapping sessions to qualify leads and build trust before upselling larger consulting projects. By optimizing for subscription revenue, engaging with potential clients effectively, and implementing a step ladder approach in product offerings, individuals can build a successful freelance or consultancy business.
Brennan Dunn has earned $20k/week as a freelancer, grown an agency to millions in revenue, started and sold a SaaS product, and makes over $100k/mo from his online courses. Learn how he thinks about business.
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