Creator Science

#60: Brennan Dunn – Combining personalization and automation for next-level email marketing

Jun 8, 2021

Brennan Dunn, a leading email marketing expert and creator of RightMessage and Mastering ConvertKit, shares his journey from freelancer to successful SaaS entrepreneur. He highlights the transformative power of personalization in email marketing, revealing how it boosts revenue and enhances audience experience. Brennan discusses the importance of automation and customer insights in evolving marketing strategies, emphasizing the need for alignment between services and client needs. His insights are perfect for anyone looking to elevate their marketing game.

54:12

Creator website

Episode guests

Brennan Dunn

Highlights

AI Chapters

Episode notes

Personalization Drives Conversion

02:11

Can We Rake Around Funding With a Syndicate?

00:59

Automate Wisely for Personalization and Profit

02:40

Intro

3min

The Timeless Power of Email in Creative Business

3min

From Freelance to SaaS: A Journey of Transformation

22min

Evolving Marketing Strategies Through Customer Insights

3min

Navigating the Shift from SaaS to Digital Products

5min

Evolution of Email Marketing: From Personalization to Automation

16min

Mastering Email Marketing: The Power of Personalization and Automation

2min

Brennan Dunn is the creator of Double Your Freelancing, RightMessage, and Mastering ConvertKit.

Brennan is one of the most well-regarded email marketers on the planet. Using cutting-edge techniques in personalization, Brennan has generated millions of dollars in sales of his products – and a lot of that is automated.

After starting Double Your Freelancing as a blog in 2015, Brennan realized that he could more effectively sell his courses using personalization on his website and in his email. In 2018, the founders of ConvertKit, Teachable, and convinced Brennan to create a software platform called RightMessage.

Brennan teaches his advanced use of email marketing in his popular course, Mastering ConvertKit.

In this episode, we talk about how Brennan built his broad skillset, the job that changed the way he thought about sales, why he built an agency and ultimately closed it down, and how Personalization creates a better experience for your audience while also increasing your revenue.

Visit DoubleYourFreelancing.com

Learn more about RightMessage

Subscribe to Create & Sell

Learn more about Mastering ConvertKit

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #107: Chanti Zak

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