#60: Brennan Dunn – Combining personalization and automation for next-level email marketing
Creator Science
Evolution of Email Marketing: From Personalization to Automation
This chapter traces the journey of an email marketing expert who pivoted to software development to create a SaaS product focused on email automation and personalization. It discusses advanced tactics like Liquid templating and conditional content, which enhance engagement and sales through tailored messaging. The chapter also emphasizes the importance of staying ahead of marketing trends and continuously refining strategies through community collaboration.
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