065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales

On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers.

These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.

We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more.

In this episode, you’ll learn:

• Strategies for tailoring your website to boost engagement & sales
• How to free up more time so you can focus on growing your audience
• Brennan’s tips for creating and sharing the right content for your audience
• How to make your repurposed content feel fresh & relevant

Links & Resources

• ConvertKit
• Shopify’s Liquid
• RightMessage

Brennan Dunn’s Links

• Create & Sell
• Creator Email Template Pack
• Double Your Freelancing
• Brennan’s book: Double Your Freelancing Rate
• Mastering ConvertKit
• Follow Brennan on Twitter