Nathan Barry Archive 065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales
35 snips
Mar 21, 2022 AI Snips
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Relocating To The UK Changed Everything
- Brennan moved from the US to the UK and rebuilt life while juggling family and logistics.
- He described practical surprises like lost credit history, driving tests, and selling his plane to relocate.
Planscope Led To Products And Email
- Brennan built Planscope after leaving agency work to solve a real project-management problem for freelancers.
- He launched content and info products alongside the SaaS and eventually sold Planscope to focus on products and email.
Segmentation Powers Personalization
- Website personalization needs segmentation data to work effectively, so gather and store behavioral signals first.
- RightMessage evolved from page personalization into a segmentation/lead-data platform for email-driven personalization.