256: Brennan Dunn — This Is Personal

21 snips

Oct 4, 2023

Listen in as Brennan Dunn, author of 'This is Personal,' shares insights on personalized marketing for indie hackers and solopreneurs. He talks about the importance of segmenting audiences, using personalized questions in data collection, and the role of AI in the future of marketing. Discover the power of ChatGPT for data analysis, personalized book recommendations, and the value of personalized marketing in e-commerce. Be inspired to transform your marketing strategies with this masterclass in personalized marketing.

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Introduction

00:00 • 2min

Publishing a Book and the Importance of Personalization in Marketing

01:55 • 5min

Understanding the audience and collecting data

06:26 • 8min

Analyzing Data for Informed Decisions

14:42 • 22min

AI in Personalized Marketing and Data Analysis

36:55 • 12min

Grammar Correction, Pluralization, and Real-Time Translation in Templating and Email Clients

48:37 • 2min

The Value of Personalized Marketing

50:56 • 4min

Wrapping Up the Conversation and Sponsor Mention

55:22 • 2min

This is a masterclass in personalized marketing. Brennan even convinces me to ramp up my own efforts!

Listen in as I uncover the power of personalized marketing with Brennan Dunn, author of 'This is Personal.' Brennan offers valuable insights into how indie hackers and solopreneurs can best learn about their customers and utilize that knowledge for revenue generation. He explores why personalization works, how audience segmentation should be done, and where data collection should start, providing you with a wealth of knowledge to transform your marketing strategies.

Brennan on Twitter: https://twitter.com/brennandunn

00:00:00 Personalized Marketing for Indie Hackers
00:05:02 Segmenting Audience for Better Marketing
00:10:19 Importance of Personalized Questions in Data Collection
00:20:35 Segmentation and Survey Funnels in Marketing
00:32:10 AI's Role in Personalized Marketing Future
00:37:59 ChatGPT for Data Analysis and Writing
00:47:02 Personalization and E-Commerce Recommendations
00:52:04 Personalized Book Recommendations for Marketing

The blog post: https://thebootstrappedfounder.com/brennan-dunn-this-is-personal/

The podcast episode: https://share.transistor.fm/s/3f36312e

The video: https://youtu.be/oPNhJvcvb0A

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com

(00:00) - Personalized Marketing for Indie Hackers
(05:02) - Segmenting Audience for Better Marketing
(10:19) - Importance of Personalized Questions in Data Collection
(20:35) - Segmentation and Survey Funnels in Marketing
(32:10) - AI's Role in Personalized Marketing Future
(37:59) - ChatGPT for Data Analysis and Writing
(47:02) - Personalization and E-Commerce Recommendations
(52:04) - Personalized Book Recommendations for Marketing