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Double Your Freelancing Podcast

Scaling a Bespoke Agency & Transitioning Into Products, With Brennan Dunn

Oct 2, 2023
Brennan Dunn, the founder of DYF, discusses his journey from employed developer to scaling a bespoke agency to $2M/yr. He shares insights on running a 7-figure agency, transitioning to SaaS and education products, personalized marketing, the shift from hourly billing to a team-based approach, financial aspects of running an agency, and the emotional impact of feedback. The podcast also explores the transition from agency work to product development, the approach of Right Message and service, suitability for the bespoke agency route, and the challenges in starting outreach and promoting a business.
02:03:10

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building a strong network through intentional connections and referrals is crucial for a bespoke agency's success.
  • Transitioning from hourly billing to a package approach with set fees allows for flexibility and a team-based service.

Deep dives

Building a network for referrals

Brennan Dunn and his agency focused on building a network that led to referrals from their intentional connections. They attended local networking events, organized their own events, and built relationships with individuals in their industry. Referrals from this network became a key source of clients.

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