The Emotional Impact of Feedback and Praise

If you somehow don’t know who Brennan Dunn is, he’s the dude who started this whole DYF thing. 😅

He started as an employed developer…

Then side hustled as a freelancer…

Until it was doing enough revenue that he quit to go full-time freelance…

And then, through many twists and turns, went on to scale a bespoke-work agency to $2,000,000/yr in revenue with 11 staff…

And later sold his stake in the business to his business partner and successfully made the transition into products, while still taking on occasional high-ticket consulting gigs.

…But you already probably know all this.

After all, he’s Brennan freakin’ Dunn!

In this interview, Zach picks Brennan’s brain about a “day in the life” of running a scaled bespoke agency, and did some comparisons about the different lifestyle consequences of his 4 different paths of experience:

- Running a 7-figure bespoke agency

- Running a SaaS business (aka Rightmessage, Palladio)

- Running an education product business (aka DYF, Create & Sell)

- Running a highly-leveraged solo consultancy (i.e. his email personalization + funnel consulting engagements for SPI et al)