
Clients from Content
Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So)
Feb 21, 2024
Expert Brennan Dunn discusses simple ways to use email automation and segmentation for driving sales. He shares a welcome email sequence template, his top segmentation strategies, and the secret sauce behind Justin Welsh's successful newsletter. The conversation highlights the importance of personalization, data collection, and audience engagement using Write Message. Strategies for lead qualification, meeting scheduling, and optimizing email automation for increased sales are also explored.
45:45
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Quick takeaways
- Segmenting email subscribers based on preferences leads to personalized communication for higher engagement.
- Using tools like Right Message can help social media agencies qualify leads and personalize communication for better conversion rates.
Deep dives
Segmenting Email Subscribers for Better Personalization
Segmenting your email subscribers based on their preferences and needs can lead to more targeted and personalized communication. Brennan Dunn suggests using a tool like Right Message to capture data from new subscribers through embedded surveys. By understanding why subscribers joined and what they're looking for, you can tailor your email content to better meet their needs. This personalized approach can lead to higher engagement and click-through rates. Additionally, considering factors like job titles, company size, and social media platforms used can provide valuable data for targeting specific segments and attracting sponsors.
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