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Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So)

Feb 21, 2024

Expert Brennan Dunn discusses simple ways to use email automation and segmentation for driving sales. He shares a welcome email sequence template, his top segmentation strategies, and the secret sauce behind Justin Welsh's successful newsletter. The conversation highlights the importance of personalization, data collection, and audience engagement using Write Message. Strategies for lead qualification, meeting scheduling, and optimizing email automation for increased sales are also explored.

45:45

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Episode guests

Brennan Dunn

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Episode notes

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Quick takeaways

Segmenting email subscribers based on preferences leads to personalized communication for higher engagement.

Using tools like Right Message can help social media agencies qualify leads and personalize communication for better conversion rates.

Deep dives

Segmenting Email Subscribers for Better Personalization

Segmenting your email subscribers based on their preferences and needs can lead to more targeted and personalized communication. Brennan Dunn suggests using a tool like Right Message to capture data from new subscribers through embedded surveys. By understanding why subscribers joined and what they're looking for, you can tailor your email content to better meet their needs. This personalized approach can lead to higher engagement and click-through rates. Additionally, considering factors like job titles, company size, and social media platforms used can provide valuable data for targeting specific segments and attracting sponsors.

Jay Clouse’s Tailored Call-to-Action Strategy with a personalized offer

02:14

Simple Welcome Email Sequence Strategy

01:45

Dan Go‘s Personalized welcome Series of Mails

01:41

Maximizing Engagement through Targeted Email Surveys

01:22

Introduction

3min

Effective Email Segmentation and Automation Strategies

17min

Strategies for Gathering Data from Existing Subscribers

2min

Maximizing Audience Engagement with Write Message

9min

Strategic Lead Qualification and Meeting Scheduling Through Email Automation

3min

Optimizing Email Automation for Increased Sales

11min

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.

Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.

Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

03:58 - Steal This Welcome Email Sequence Template

09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List

16:45 - The Secret Sauce That Fuels Justin Welsh's Newsletter

Show Notes

👉 Watch this episode on YouTube

To Connect with Brennan:

Right Message: https://rightmessage.com/

This Is Personal: https://thisispersonalbook.com/

Create & Sell Newsletter: https://createandsell.co/

Twitter: https://twitter.com/brennandunn