Clients from Content

Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So)

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Feb 21, 2024
Expert Brennan Dunn discusses simple ways to use email automation and segmentation for driving sales. He shares a welcome email sequence template, his top segmentation strategies, and the secret sauce behind Justin Welsh's successful newsletter. The conversation highlights the importance of personalization, data collection, and audience engagement using Write Message. Strategies for lead qualification, meeting scheduling, and optimizing email automation for increased sales are also explored.
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ADVICE

Three-Day Welcome Sequence

  • Send a three-email welcome sequence one day apart to onboard new subscribers.
  • Use the first to confirm fit, the second to show transformation, and the third to set expectations and share other channels.
ADVICE

Why Multiple Welcome Emails Win

  • Prefer a 3–4 email welcome series over a single autoresponder to avoid a massive one-off message.
  • Split trust, transformation, social proof, and context into separate emails to increase engagement.
ADVICE

Put New Subscribers Through Automation First

  • Run new subscribers through the welcome automation before sending regular newsletters.
  • Use early interest to deliver targeted 'best of' content for months based on their stated need.
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