Clients from Content

Playful fan-mail answers about which three celebrities should write newsletters and why. A sketch of a new social network built around one link per day and curator-led feeds. Three unscalable but high-impact moves that could be magically scaled. A wild idea for a personalized paid newsletter written for a single subscriber. A goofy LinkedIn post that surprisingly worked.

This podcast kicks off with a fresh approach, where the host shares insights on doing work in a flexible format. He introduces his innovative 'Completion Theory,' aimed at beating procrastination by focusing on one task at a time. Drawing lessons from Seth Godin's wisdom, he emphasizes clarity in communication and reader trust. The conversation also explores using a microblog for capturing ideas and experimenting with boosting LinkedIn posts. Lastly, he discusses a new writing partnership service for hands-on content assistance.

The host takes a well-deserved break after producing 117 episodes since July 2022. He suggests revisiting older content that remains relevant. During this time off, he's diving into new projects, particularly a successful email templates product designed to boost subscriber sales. Listener testimonials highlight its effectiveness in driving quick sales and enhancing engagement. Feedback is welcomed as he prepares to return, wishing everyone happy holidays in the meantime.

Malia Manon, a former electrical engineer turned content coach, shares insights on attracting coaching clients without offering discounts or cold outreach. She discusses the common misconception about what clients really buy—results over services. Malia learns five innovative ways to generate leads, such as using newsletters instead of social media. They also explore how to align messaging with client desires and identify ideal clients through effective questioning. Plus, a handy checklist to vet potential clients! A must-listen for aspiring coaches!

Annie Franceschi, a branding expert and storyteller who helps coaches and consultants clarify their messaging, shares invaluable insights. She emphasizes the importance of simplifying business offers for better communication and client attraction. Annie introduces practical strategies, like the CHIPS framework for workshops and tools for effective time management. The conversation delves into crafting clear, compelling offers and using client feedback to drive engagement. Simplifying processes not only fosters clarity but also significantly enhances productivity.

Discover how a $99 product can lead to a six-figure business! Learn effective strategies for pricing, building a thriving membership model, and enhancing content publication consistency. Explore the pros and cons of offering free masterclasses versus paid workshops. Unpack common customer hesitations and how to counter them. Dive into the importance of clear messaging and how to maximize value for language learning investments. It's all about simplifying your approach while delivering real value!

Nicaila Matthews Okome, the host of Side Hustle Pro, shares her expertise in content creation and coaching for Black women entrepreneurs. She discusses the importance of personalized content systems and how to streamline content creation using templates and a 30-day library. Nicaila highlights strategies for navigating multiple niches and emphasizes the value of audience engagement. Additionally, she provides practical tips for tracking and repurposing content, helping creators maximize their impact and productivity.

Maigen Thomas, an expert in creating inclusive websites and author of practical UX guides, shares her insights on content creation in just 30 minutes a day. She discusses building a content library by repurposing existing materials for efficiency. Maigen emphasizes the impact of engaging clients through free coaching sessions and the ethical considerations of discussing client projects. She also reveals how personal stories and testimonials can enhance credibility, making potential clients excited about accessible web design.

Blake Emal, founder of pagetear.com and former CMO at copy.ai, shares expert tips on optimizing landing pages for better conversions. He emphasizes the importance of understanding audience needs and crafting compelling headlines. Discover common pitfalls like misuse of social proof and learn how to create genuine urgency. Blake also reviews a membership landing page, revealing strategies for improvement, and discusses the effective use of video and testimonials to engage visitors and boost trust.

Discover effective strategies to overcome distractions and boost productivity. Learn how to prioritize tasks while celebrating milestones to engage your newsletter subscribers. Dive into tips for maximizing LinkedIn engagement specifically for the wine industry, emphasizing tailored content for various audiences. Uncover the art of crafting online profiles that resonate with potential clients, enhancing your personal brand in competitive fields like hospitality and wine.