Clients from Content People like your content. Now what????
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Apr 2, 2025 In this discussion, Matt Zeigler, the managing director at Sunpoint Investments and host of Just Press Record, shares invaluable insights on nurturing client relationships through content. He emphasizes the first questions creators should ask about their work and reveals strategies for identifying target audiences. Matt also highlights the importance of maintaining personal archives and how podcasts can be leveraged to deepen client engagement. Listeners will learn about growth loops and the art of communication that converts attention into actionable relationships.
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Clarify Your Content's Purpose
- Clarify your content's purpose by understanding your motivation for starting and continuing it.
- Consider the value you provide and how it resonates with your audience.
Align Content with Profession
- Aligning your content with your professional life can attract clients indirectly.
- Showcasing diverse skills and interests can resonate with a wider audience and lead to unexpected opportunities.
Define Success for Your Content
- Define success for your content by envisioning the impact of different growth levels.
- Consider what specific outcomes you desire from increased viewership or engagement.
