Clients from Content A landing page expert reveals how to boost your conversions!
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Jul 9, 2025 Blake Emal, founder of pagetear.com and former CMO at copy.ai, shares expert tips on optimizing landing pages for better conversions. He emphasizes the importance of understanding audience needs and crafting compelling headlines. Discover common pitfalls like misuse of social proof and learn how to create genuine urgency. Blake also reviews a membership landing page, revealing strategies for improvement, and discusses the effective use of video and testimonials to engage visitors and boost trust.
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Know Your Audience's Awareness
- Determine your landing page's "conversion context" by understanding your audience's awareness level of the problem you solve.
- Interview customers to average out how they found you and adjust education on the page accordingly.
Talk To Buyers Quickly
- Quickly talk to customers after purchase to recall their first interaction and awareness.
- Ask about their journey, site impressions, and what moved them to convert to refine your messaging.
Use Metrics To Guide Content
- Use bounce rates and engagement metrics to identify if your landing page needs more or less educational content.
- Adjust copy accordingly, as copy matters more than design in initial conversion.