Blake Emal, an expert on content distribution and repurposing, joins the podcast to discuss common pitfalls in content distribution, the difference between repurposing and distribution, finding the right channels, and the risks of prioritizing quantity over quality. The podcast also explores utilizing AI tools for content generation, challenges with AI tools, and the future of content marketing. Additionally, tools and strategies for content distribution are discussed, including SEMrush, Google Analytics, captivate, LinkedIn, and more.