Distribution First cover image

Distribution First

Why I Changed My Mind About Distribution (& you should too)

Oct 17, 2023
Blake Emal, an expert on content distribution and repurposing, joins the podcast to discuss common pitfalls in content distribution, the difference between repurposing and distribution, finding the right channels, and the risks of prioritizing quantity over quality. The podcast also explores utilizing AI tools for content generation, challenges with AI tools, and the future of content marketing. Additionally, tools and strategies for content distribution are discussed, including SEMrush, Google Analytics, captivate, LinkedIn, and more.
22:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Companies need to shift their mindset and prioritize content distribution to effectively reach and engage with their target audience.
  • Different distribution channels play a crucial role in spreading content, and companies should create content specifically for those channels to ensure successful distribution.

Deep dives

Importance of Prioritizing Content Distribution

Many companies fail to prioritize content distribution, considering it an afterthought. The mindset around content marketing needs to shift from focusing solely on production and creation to actively planning and executing distribution strategies. Traditional metrics like keyword rankings and website sessions are outdated, as the digital landscape has changed. It is crucial for companies to rethink their approach to content marketing and understand the significance of distributing their content to reach and engage with their target audience.

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