12min chapter

Distribution First cover image

Why I Changed My Mind About Distribution (& you should too)

Distribution First

CHAPTER

Content Repurposing vs. Distribution

This chapter explores the difference between content repurposing and distribution, emphasizing the importance of finding specific channels and tailoring content to reach the target audience effectively. It also discusses the optimal split between content creation and distribution for content marketing, suggesting a 50/50 split. Additionally, it highlights the risk of prioritizing quantity over quality in content distribution.

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