Clients from Content A sales coach's shocking approach to sales
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Apr 30, 2025 Brendan McAdams, a sales coach and founder of Kinetics, shares his unconventional sales strategies that prioritize genuine connections over traditional pressure tactics. He reveals how to avoid common pitfalls in sales calls and emphasizes that every meeting should ideally end early. Brendan encourages embracing objections as opportunities rather than roadblocks, and highlights the importance of engaging customers through active listening. He also discusses the innovative use of AI in sales and the powerful impact of the 'one last thing' technique to captivate your audience.
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Avoid Common Sales Call Mistakes
- Prepare thoroughly by researching your prospect before the call.
- Be punctual, avoid interrupting, and don't try to aggressively sell.
Sales Is Helping Decision Making
- Sales is about helping someone make the right decision, not just making a sale.
- Bringing up reasons why a deal might not work builds trust and clarifies fit.
Value A Quick No
- Aim for a quick no if there's no fit to avoid wasting time.
- Feeling willing to walk away signals confidence and builds trust with prospects.
