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Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So)

Clients from Content

CHAPTER

Effective Email Segmentation and Automation Strategies

The chapter explores various strategies for email segmentation and automation, emphasizing the importance of personalization and delivering valuable content. It discusses the benefits of having multiple emails in a welcome sequence, the approach to email automation, and the significance of tailoring content based on subscriber preferences. The conversation also touches on curating evergreen content, offering multiple choices for segmentation, and using embedded forms for data collection.

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