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#139: How Brennan Dunn is Designing and Pricing His New Course Product

Creator Science

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Navigating Course Pricing Strategies

This chapter explores the complexities of pricing online courses and how to effectively target diverse customer segments. Discussions include the perceived value of courses based on tiered pricing structures, the merits of subscription models, and the psychological implications of different payment formats. Ultimately, the chapter highlights the importance of aligning pricing strategies with the actual value delivered and the potential impact of these decisions on customer engagement.

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