Creator Science

#132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)

Jan 3, 2023

Natalie Ellis, co-founder and CEO of BossBabe, has cultivated a community of over 3.5 million Instagram followers. She shares her secrets for creating viral content and converting followers into email subscribers. Natalie discusses the importance of authenticity and community in brand building, and explores the evolving dynamics of Instagram, including how to effectively use Reels and hashtags. Plus, she opens up about the impact of motherhood on her work-life balance and business priorities.

54:40

Creator website

Episode guests

Natalie Ellis

AI Chapters

Episode notes

Intro

2min

Building Brand Equity Through Community

11min

Mastering Digital Writing for Visual Content

7min

Harnessing the Power of Instagram Reels for Engagement

4min

Navigating Instagram's Evolving Landscape

13min

Navigating Partnership Structures and Strategic Product Development

5min

Mastering Ascension in Business

7min

Redefining Work-Life Balance Through Motherhood

3min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Natalie Ellis is the co-founder and CEO of bossbabe.

bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.

In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.

Full transcript and show notes

Follow Natalie on Instagram / YouTube / TikTok

Follow bossbabe on Instagram / Website / YouTube

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TIMESTAMPS

00:00 - Natalie Ellis Is An Instagram Queen

01:42 - How bossbabe Grew So Fast

05:45 - Personal Brand Vs Separate Entity

07:35 - Qualities Of A Viral Instagram Post

09:31 - Being Relatable Without Being Negative

11:35 - Writing Is At The Core of Creativity

12:44 - Why Choose Instagram?