Creator Science #132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)
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Jan 3, 2023 Natalie Ellis, co-founder and CEO of BossBabe, has cultivated a community of over 3.5 million Instagram followers. She shares her secrets for creating viral content and converting followers into email subscribers. Natalie discusses the importance of authenticity and community in brand building, and explores the evolving dynamics of Instagram, including how to effectively use Reels and hashtags. Plus, she opens up about the impact of motherhood on her work-life balance and business priorities.
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BossBabe's Rapid Growth
- BossBabe experienced rapid growth in the first two years due to existing brand equity and community.
- This was like having all the ingredients ready and just needing to put them in the oven.
Prioritize Audience Building
- Build an audience and community before focusing on products.
- Consider your audience as your insurance policy against external market fluctuations.
Early Community Building
- BossBabe initially built community by posting niche content on Instagram, like sassy entrepreneurial quotes.
- Natalie Ellis' personal brand shared behind-the-scenes content of her first business.