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#132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)

Creator Science

CHAPTER

Building Brand Equity Through Community

This chapter explores the rapid growth of a brand, emphasizing the importance of community and audience building as foundational elements for success. The speaker reflects on their entrepreneurial journey, highlighting the balance between product development and effective distribution strategies. Additionally, the evolution of Instagram content is discussed, focusing on how authenticity has become key in resonating with a targeted audience of ambitious women.

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