Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
85 snips
Mar 21, 2023 • 56min
[GREATEST HITS] #93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!
Codie Sanchez, a former journalist turned investor and founder of Contrarian Thinking, shares her journey in growing an impressive social media presence. She discusses unconventional strategies for newsletter growth through TikTok, Twitter, and Instagram. Codie emphasizes the importance of critical thinking and passion in content creation. She also elaborates on her unique approach to audience engagement, explaining why the typical Substack model may not be ideal. Listeners will find her insights on monetization and community building particularly valuable.
33 snips
Mar 14, 2023 • 52min
#141: Sean Cannell – How YouTube is changing and what works in 2023
Sean Cannell, founder of Think Media and author of YouTube Secrets, shares his immense knowledge of the changing YouTube landscape. He discusses the types of videos thriving in 2023 and the crucial metrics every creator should monitor. Cannell reveals his 'Perfect Video' recipe and dives into leveraging YouTube's recommendation system for greater visibility. He also outlines the rising opportunities for creators on social media platforms like Twitter and stresses the importance of connecting with audience interests to stand out in a crowded space.
10 snips
Mar 7, 2023 • 51min
#140: Maurizio Leo – the sourdough bread blogger who became an overnight success
Maurizio Leo, a software engineer turned sourdough bread expert, shares his journey from obscurity to becoming a bestselling cookbook author. He reveals the importance of patience and community engagement in building a baking blog. Listeners will learn about his strategies for managing unexpected traffic and monetizing his passion. Maurizio also discusses the challenges and joys of creating quality content, balancing time, and navigating the publishing process. His insights into email marketing versus social media are particularly eye-opening!
20 snips
Feb 28, 2023 • 1h 4min
#139: How Brennan Dunn is Designing and Pricing His New Course Product
Brennan Dunn is a multifaceted creator, known for his expertise in marketing and education technology. He discusses his innovative project that consolidates all his course content into a customizable learning platform. Brennan explores the intricacies of designing personalized learning paths, pricing strategies, and effective marketing techniques. The conversation also touches on maximizing customer relationship management for course creators and the evolving challenges of technical course creation, ensuring relevance in a fast-paced digital landscape.
59 snips
Feb 21, 2023 • 57min
#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views
Chris Williamson, a former club promoter and host of the successful Modern Wisdom podcast, shares his fascinating journey to amassing over 70 million downloads. He dives into the role of hype and clickbait in captivating audiences while stressing authentic communication. Chris discusses how his nightlife experience shaped his engagement strategies and why he prioritizes being a 'vibe architect.' With his commitment to producing three episodes weekly, he highlights the vital balance of preparation, rapport-building, and adapting to changes in the podcasting landscape.
62 snips
Feb 14, 2023 • 41min
#137: How I’ve doubled my following on LinkedIn in the last few months
Discover how one creator doubled their LinkedIn following in just a few months! Learn about the latest algorithm research and the best times to post for maximum engagement. Explore strategies that include optimizing LinkedIn settings, avoiding common pitfalls, and the surprising benefits of document uploads. Get tips on transforming tweets into captivating LinkedIn content and the impact of posting frequency. It's a treasure trove of actionable insights to boost your social media presence!
4 snips
Feb 7, 2023 • 49min
#136: Kevin Parry – How he goes viral on EVERY platform
Kevin Parry, a stop-motion animator and social media sensation, shares his secrets to viral success on platforms like TikTok and YouTube. He discusses the art of patience and the intricacies of transitioning from traditional animation to a one-man studio. Kevin emphasizes that context is key for virality and delves into his unique approach to engaging various audiences. He also highlights the underrated potential of LinkedIn for creators and shares insights on balancing brand partnerships with personal creative work.
4 snips
Feb 2, 2023 • 41min
BONUS: Creator Debates – Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona
In this lively debate, Joe Casabona, a podcast coach and producer who empowers creators as business owners, goes head-to-head with Justin Moore, founder of Creator Wizard, on whether video is essential for podcasters. They discuss the benefits of video for audience engagement but weigh it against the costs and challenges involved. Strategies for leveraging short-form content on platforms like TikTok and Instagram Reels are explored, as well as monetization tactics for video podcasts. The conversation is packed with insights for creators navigating the evolving landscape!
5 snips
Jan 31, 2023 • 27min
#135: Behind the scenes of my first solo YouTube video (our most successful video yet)
Dive into the intriguing journey of creating a first solo YouTube video, filled with vulnerability and anticipation. Discover the seven key revenue streams that contributed to remarkable success. The creator shares insights on video production strategies and the importance of content planning. Learn about the collaborative elements involved, from scripting to editing. Reflect on the outcomes, discussing both triumphs and valuable lessons derived from this creative endeavor. It's a captivating exploration of making an engaging YouTube video!
38 snips
Jan 24, 2023 • 53min
#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
In this engaging discussion, Mariah Coz, founder of Fearless CEO and expert in sustainable online courses, shares her journey from building tiny homes to launching high-ticket programs. She reveals the secrets of selling without traditional sales calls, emphasizing the power of evergreen offers. Mariah also tackles misconceptions around pricing, offering strategies to boost perceived value. Additionally, she dives into transitioning from live launches to evergreen models and the nuances of designing impactful high-ticket programs, ensuring creators can thrive in a competitive landscape.
