Creator Science #125: Jake Thomas – How to write great YouTube titles
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Nov 8, 2022 
Jake Thomas, the writer behind Creator Hooks, is a YouTube title optimization expert driven by data and human psychology. He dives into the secrets of crafting compelling titles, emphasizing the power of curiosity and emotion to attract viewers. Jake shares insights on leveraging A/B testing, why titles matter more than thumbnails, and common pitfalls to avoid, like overusing the word 'and.' His unique approach makes title creation both an art and a science, ensuring creators can improve engagement and maximize their content's impact.
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Modeling Titles
- Model YouTube channels a few steps ahead of yours for title inspiration.
- Don't copy the biggest YouTubers; their success isn't solely from titles.
Newbie Fishing Gear
- Jake Thomas's boss emphasized title importance, almost firing him for bad ones.
- A "newbie fishing gear" podcast, inspired by a hunting channel, became their most successful.
Finding Patterns
- Jake Thomas found title patterns by studying YouTube for hours each week.
- He focused on videos with significantly higher views than others on the same channel.