WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.Full transcript and show notesSubscribe to Creator HooksFollow Jake Thomas on Twitter***TIMESTAMPS00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD01:20 - DON’T Copy The Biggest YouTubers. Here’s Why05:13 - How Jake Became OBSESSED With YouTube Titles08:05 - The SECRET to Finding Patterns In Successful Titles10:33 - The 3 Clickworthy Emotions You Don’t Know About14:36 - How A Pro YouTuber ACTUALLY Makes Titles19:09 - Playing The CRINGEY Game Of YouTube Titles23:26 - Become A PRO At YouTube Titles29:25 - Titles Are More Important Than Thumbnails (In Education)30:54 - A/B Testing Titles For Beginners37:25 - Is This Chapter Title A Waste Of My Time?38:26 - How a Title Nerd Curates His Newsletter42:54 - Make Titles For Humans NOT Algorithms48:09 - STOP Putting “And” In Your Titles49:40 - The Art Vs Science of Titles***RECOMMENDED NEXT EPISODE→ #193: Jake Thomas***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Jake Thomas, a YouTube title expert with channels totaling over 100 million views, shares his secrets for getting clicks. He discusses modeling titles, differences between education and entertainment channels, common creator mistakes, and more. The podcast explores crafting successful YouTube video titles, optimizing titles and thumbnails for views, the psychology behind click-worthy content, and the power of negative emotions in driving engagement. Thomas emphasizes the importance of originality in titles and offers strategies for crafting engaging titles for YouTube videos.

Jake Thomas, a YouTube title expert and creator of the Creator Hooks newsletter, shares secrets to crafting viral YouTube titles. He discusses strategies for maximizing viewer engagement through compelling titles and emphasizes the significance of analyzing competitor success. The conversation covers tools like the Dream 10 and Model 10 lists for idea generation, as well as the dynamic relationship between titles and thumbnails. Listeners will also learn about the benefits of split testing and leveraging automation tools to enhance their content strategies.

Jake Thomas, creator of Creator Hooks, reveals the secrets to crafting viral YouTube titles. He discusses the emotional triggers that engage viewers and the power of authority-boosting phrases. Learn strategies that leverage drama and controversy, while ensuring authenticity in titles. Jake debunks myths around success, emphasizing audience connection over equipment quality. Additionally, he shares the E-E formula for credibility, showcasing how strategic title adjustments can significantly boost visibility and engagement.

We all know that enticing titles are critical for the success of a YouTube video, but do we know what principles to follow that actually lead to more clickable titles? Today we interview Jake Thomas of Creator Hooks who breaks down why certain titles work, why others don't, and the three principles we need to consider when crafting our own video titles. CREATOR SPOTLIGHT: Check out Neil's channel here: https://www.youtube.com/c/RealTerrainHobbies YOUTUBE CONSULTING: Schedule a one hour YouTube channel consultation with us! We'll look at your channel ahead of time, prepare notes, and come ready to give you the next steps you need to take to unlock growth on your channel. Book your session here: https://videocreators.com/consulting REGISTER FOR CREATOR HOOKS: Sign up to get Jake's weekly email newsletter where he breaks down titles and thumbnails that are working on YouTube today: https://go.creatorhooks.com/signup LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators