The Think Media Podcast

373: The Secret Formula for Viral YouTube Titles That Work on Any Channel

41 snips
Dec 24, 2024
Jake Thomas, a YouTube title expert and creator of the Creator Hooks newsletter, shares secrets to crafting viral YouTube titles. He discusses strategies for maximizing viewer engagement through compelling titles and emphasizes the significance of analyzing competitor success. The conversation covers tools like the Dream 10 and Model 10 lists for idea generation, as well as the dynamic relationship between titles and thumbnails. Listeners will also learn about the benefits of split testing and leveraging automation tools to enhance their content strategies.
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ADVICE

Model Successful Titles

  • Never be original with YouTube titles; instead, model them after proven successes.
  • Find similar videos with high views and adapt their titles to your content.
ANECDOTE

Almost Fired

  • Jake Thomas nearly got fired from his YouTube job for writing bad titles.
  • He improved by copying successful titles, which tripled channel subscribers and quadrupled revenue.
ADVICE

Adjacent Niches

  • Find titles from adjacent niches with similar content styles.
  • Adapt successful title frameworks from other areas to your own videos.
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