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Creator Science
#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
May 14, 2024
Jake Thomas, a YouTube title specialist known for over 100 million views, shares his expert insights on crafting click-worthy titles. He unpacks the psychology behind engaging content, emphasizing curiosity, desire, and fear as key emotions. Jake reveals common pitfalls creators face, including the urge to imitate others, and advises against it. He introduces innovative strategies like 'Dream 10' and 'Model 10' to enhance title creativity. Plus, he discusses the intricate relationship between titles and thumbnails for maximizing viewer engagement.
41:41
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Quick takeaways
- Understanding the key emotions that drive engagement in YouTube titles: curiosity, desire, and fear.
- The impact of impactful titles on increasing views, where a small change can lead to a significant increase.
Deep dives
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