Creator Science #193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
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May 14, 2024 
Jake Thomas, a YouTube title specialist known for over 100 million views, shares his expert insights on crafting click-worthy titles. He unpacks the psychology behind engaging content, emphasizing curiosity, desire, and fear as key emotions. Jake reveals common pitfalls creators face, including the urge to imitate others, and advises against it. He introduces innovative strategies like 'Dream 10' and 'Model 10' to enhance title creativity. Plus, he discusses the intricate relationship between titles and thumbnails for maximizing viewer engagement.
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Title Strategy for Passive Viewers
- Consider the traffic source when crafting YouTube titles.
- Titles should be concise and clear on the homepage or recommended sections for passive viewers.
Title vs. Thumbnail Importance
- Viewers prioritize titles in search results but focus on thumbnails on the homepage.
- This difference in behavior should influence how you balance titles and thumbnails.
Thumbnail and Title Synergy
- Jake observed a thumbnail with the text "Don't do this" paired with a title "10 Mistakes to Buying Land."
- Repeating the same title with a less impactful thumbnail decreased viewer engagement.
