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Creator Science – Learn from today's top content creators
#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
May 14, 2024
41:41
Snipd AI
Jake Thomas, a YouTube title expert with channels totaling over 100 million views, shares his secrets for getting clicks. He discusses modeling titles, differences between education and entertainment channels, common creator mistakes, and more. The podcast explores crafting successful YouTube video titles, optimizing titles and thumbnails for views, the psychology behind click-worthy content, and the power of negative emotions in driving engagement. Thomas emphasizes the importance of originality in titles and offers strategies for crafting engaging titles for YouTube videos.
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Quick takeaways
- Understanding the key emotions that drive engagement in YouTube titles: curiosity, desire, and fear.
- The impact of impactful titles on increasing views, where a small change can lead to a significant increase.
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