#12540
Mentioned in 2 episodes

The Robert Collier letter book

Book • 1937
Robert Collier's "The Robert Collier Letter Book" is a compilation of effective sales letters, offering insights into persuasive writing techniques.

The book emphasizes the importance of understanding the reader's needs and desires, crafting compelling narratives, and building trust.

It provides a wealth of examples and strategies for creating high-converting direct mail campaigns.

Collier's principles remain relevant today, offering timeless wisdom for marketers seeking to improve their copywriting skills.

The book is a valuable resource for anyone involved in direct response marketing.

Mentioned by

Mentioned in 2 episodes

Mentioned by
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Jake Thomas
when discussing books he read on copywriting.
67 snips
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Mentioned by
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Russell Brunson
as an example of a personal development expert who was also a successful advertiser.
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Attributed to the concept of entering the conversation in the prospect's mind.
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Mentioned by Yannick Silver as a valuable resource for direct mail and marketing strategies.
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