The Cardone Zone 511: The Formula to Make Your Ads Work
May 14, 2019
Discover a magic formula for crafting effective ads that harness hype and intrigue. Explore the importance of targeting the right audience, likening it to 'catching whales with minnow bait.' Simplicity shines as a key strategy, where straightforward approaches often yield the best results. Enjoy humor-infused discussions on mastering the sales process, emphasizing trust and engagement. Learn about intent-based branding and the power of relatable messaging to connect with potential customers in today’s advertising landscape.
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Don't Use Minnow Bait
- Avoid attracting unqualified leads with misleading ads.
- Match your ad message to the budget and profile of your ideal client to attract the right prospects.
Book Title Minnow Bait Example
- Chet Holmes' book title included 'Zero' which attracted beginners with no budget, creating unqualified leads.
- This example shows the effect of one word turning a campaign into minnow bait.
Magic Formula for A Pitch
- Use this simple pitch formula: Call out your ideal customer, state what they want, present your offer, explain benefits, and tell them what to do next.
- Keep your pitch direct and clear for best results in ads.
