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511: The Formula to Make Your Ads Work

The Cardone Zone

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Targeting the Right Audience

This chapter focuses on the importance of generating leads that are suitable for a business's offerings, using the analogy of 'catching whales with minnow bait' to illustrate the need for targeted advertising. Through client anecdotes, it highlights the challenges in sales processes and emphasizes the significance of clarity in marketing to attract qualified prospects.

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