John Caprani

Join John Caprani, the founder of Fire Digital Marketing, as he dives into the innovative world of Local Celebrity Advertising. He reveals how this approach helps home service businesses gain prominence in their communities by embodying the familiarity of local celebrities. John shares eye-opening case studies showcasing revenue growth and surprising community reactions. He also discusses the shift toward authentic, relatable content in social media marketing and the power of storytelling in capturing customer engagement.