Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
6 snips
Apr 25, 2023 • 43min
#146: Justin Moore – Redesigning his perfect offer ladder
Justin Moore, a sponsorship coach with over $3M in earned revenue and founder of Creator Wizard, shares his insights on designing the perfect offer ladder for creators. He discusses tiered pricing models and the strategic restructuring of coaching programs. Justin emphasizes the significance of post-purchase support and effective team management for scaling coaching services. The conversation highlights unique pricing strategies and the importance of targeting intermediate creators while fostering engagement through webinars and creative content.
67 snips
Apr 18, 2023 • 50min
#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
In this engaging conversation, Matt McGarry, the owner of Growletter, shares his mastery of email acquisition strategies that have fueled significant growth for top newsletters like The Hustle and Codie Sanchez. He breaks down how paid acquisition works, what costs to expect, and how to run a successful email campaign. Matt also highlights the balance between engaging newsletters and lead magnets, the nuances of Meta advertising, and innovative AI tools for creators. Whether you’re just starting or looking to scale, his insights are invaluable.
Apr 11, 2023 • 1h 7min
#144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
Bari Baumgardner, founder of SAGE Events, shares her vast expertise in event planning, having worked with titans like Tony Robbins. She reveals key strategies for crafting the ideal three-day event, whether in-person or virtual. Listeners will learn about budgeting essentials, ways to generate revenue beyond ticket sales, and the importance of audience engagement. Bari emphasizes the significance of clear objectives and effective planning, ensuring that each event not only captivates but also converts attendees into committed participants.
22 snips
Apr 4, 2023 • 51min
#143: Guy Raz – The host of How I Built This on what he’s learned from great creators.
Guy Raz, an acclaimed podcaster and producer behind hits like How I Built This, shares deep insights gleaned from interviewing creative giants. He discusses the significant role of authenticity in celebrity interactions and how even icons face imposter syndrome. Raz emphasizes that high-performing artists and entrepreneurs are similar, both thriving on language and effective communication. He explores the fine balance between ambition and the heavy costs of success, and how luck intertwines with hard work on the road to greatness.
Mar 28, 2023 • 30min
#142: Creative Elements is now Creator Science! Here’s why I’m rebranding.
A big transformation is happening as the podcast transitions to a new name! The speaker shares insights into the challenges of rebranding, emphasizing the need for a unified brand identity. They discuss the emotional hurdles faced during this journey, while highlighting the potential for increased impact and audience reach. A personal reflection on the rebranding process is offered, along with a call for listener feedback and hints at exciting upcoming content about influential films.
85 snips
Mar 21, 2023 • 56min
[GREATEST HITS] #93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!
Codie Sanchez, a former journalist turned investor and founder of Contrarian Thinking, shares her journey in growing an impressive social media presence. She discusses unconventional strategies for newsletter growth through TikTok, Twitter, and Instagram. Codie emphasizes the importance of critical thinking and passion in content creation. She also elaborates on her unique approach to audience engagement, explaining why the typical Substack model may not be ideal. Listeners will find her insights on monetization and community building particularly valuable.
33 snips
Mar 14, 2023 • 52min
#141: Sean Cannell – How YouTube is changing and what works in 2023
Sean Cannell, founder of Think Media and author of YouTube Secrets, shares his immense knowledge of the changing YouTube landscape. He discusses the types of videos thriving in 2023 and the crucial metrics every creator should monitor. Cannell reveals his 'Perfect Video' recipe and dives into leveraging YouTube's recommendation system for greater visibility. He also outlines the rising opportunities for creators on social media platforms like Twitter and stresses the importance of connecting with audience interests to stand out in a crowded space.
10 snips
Mar 7, 2023 • 51min
#140: Maurizio Leo – the sourdough bread blogger who became an overnight success
Maurizio Leo, a software engineer turned sourdough bread expert, shares his journey from obscurity to becoming a bestselling cookbook author. He reveals the importance of patience and community engagement in building a baking blog. Listeners will learn about his strategies for managing unexpected traffic and monetizing his passion. Maurizio also discusses the challenges and joys of creating quality content, balancing time, and navigating the publishing process. His insights into email marketing versus social media are particularly eye-opening!
20 snips
Feb 28, 2023 • 1h 4min
#139: How Brennan Dunn is Designing and Pricing His New Course Product
Brennan Dunn is a multifaceted creator, known for his expertise in marketing and education technology. He discusses his innovative project that consolidates all his course content into a customizable learning platform. Brennan explores the intricacies of designing personalized learning paths, pricing strategies, and effective marketing techniques. The conversation also touches on maximizing customer relationship management for course creators and the evolving challenges of technical course creation, ensuring relevance in a fast-paced digital landscape.
59 snips
Feb 21, 2023 • 57min
#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views
Chris Williamson, a former club promoter and host of the successful Modern Wisdom podcast, shares his fascinating journey to amassing over 70 million downloads. He dives into the role of hype and clickbait in captivating audiences while stressing authentic communication. Chris discusses how his nightlife experience shaped his engagement strategies and why he prioritizes being a 'vibe architect.' With his commitment to producing three episodes weekly, he highlights the vital balance of preparation, rapport-building, and adapting to changes in the podcasting landscape.
