Creator Science

Jason Sew Hoy, co-founder and CEO of Supercast, shares insights into the booming world of premium podcasts. He reveals how Supercast enabled creators to earn significant revenue directly from listeners. Jason discusses why premium subscriptions are a smart move, the importance of creating engaging bonus content, and overcoming challenges like low conversion rates. He highlights the success of quick subscriber gains and effective audience engagement strategies, emphasizing experimentation as key to thriving in the creator economy.

Kat Norton, known as Miss Excel, is a Microsoft Excel expert turned TikTok sensation. She shares her infectious journey of embracing 'messy action' to overcome self-doubt and create viral content that captivates over a million followers. Kat reveals how she earned more than $100,000 in a single day and the impact of positive energy on her viral success. She also addresses the role her pandemic experience played in launching her career in content creation, pushing boundaries, and transforming corporate challenges into creative opportunities.

This special episode dives into insights from Podcast Movement, focusing on adapting audio shows for YouTube audiences. The speaker shares tips on balancing engaging content for new listeners while keeping existing fans connected. There’s an exciting rebranding journey as the Creative Companion newsletter transforms into Creator Science, emphasizing creativity through a scientific lens. The introduction of the Creator Science Lab membership community sparks curiosity and invites listener participation for future discussions.

Austin Belcak, the founder of Cultivated Culture, shares his journey from struggling with job offers to building a LinkedIn following of 1.3 million. He discusses the failures that shaped his success, the importance of networking, and the pitfalls of traditional job-seeking advice. Belcak emphasizes data-driven content creation and how to alleviate the anxiety of posting on social media. He also highlights the significance of self-approval and pursuing passion amidst external pressures, offering valuable insights for job seekers and content creators alike.

In this engaging conversation, Thomas Frank, a prolific YouTuber and author, shares insights from his impressive journey, which boasts nearly 2.5 million subscribers. He discusses the strategic decision to create a second channel dedicated to Notion tutorials and the complexities of navigating YouTube's evolving landscape. Thomas dives into the importance of short-form content, monetization strategies, and the impact of viral moments on his career. Plus, he reflects on building an effective team to enhance creativity and productivity.

Chris Do, an Emmy award-winning designer and CEO of Blind, shares his remarkable journey from agency life to becoming a multimillion-dollar creator. He reveals the bold moves required for such a transition and discusses the importance of authenticity and relationship-building in the creative industry. Chris emphasizes the value of speculative design and mentoring aspiring creatives through personal projects. He also highlights the challenges of content creation while staying committed to educating others and making a meaningful impact.

Polina Marinova Pompliano, author of The Profile, a popular newsletter exploring the lives of successful individuals, shares her insights on writing compelling profiles. She discusses the crucial difference between profiles and biographies, emphasizing the importance of details and genuine curiosity. Polina reveals her extensive research methods, including reading millions of words online, and sheds light on the economics of paid newsletters. She highlights effective growth strategies and the balance between creative integrity and advertising in content.

Justin Welsh, a solo creator and former startup executive, shares his journey from burnout to building a successful online presence. He discusses his strategic use of LinkedIn and the lessons learned from expanding to Twitter and email. With over 150,000 Twitter followers and 250,000 on LinkedIn, he emphasizes the importance of creating impactful headlines and viewing business as a strategic game. Additionally, he dives into the creator funnel, explaining how to build trust and transition followers into supportive communities.

Exciting news unfolds as the host announces the launch of video episodes on YouTube! They candidly share initial concerns about production quality, but the final result has them beaming with pride. Listeners are encouraged to subscribe and dive into this fresh visual experience. Get ready to engage with creative content in a whole new way!

Justin Moore, a sponsorship coach and founder of Creator Wizard, shares his journey from childhood entrepreneur to successful brand deal negotiator. He discusses the evolution of creator economies and the thrill of landing early cash-for-promotion deals. Justin emphasizes the importance of reliability in securing partnerships and argues that brand deals can generate more income than traditional ad revenue. He also shares effective pitching strategies and highlights the value of organic promotion in attracting brands.