Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
5 snips
Jan 17, 2023 • 53min
#133: Behind the scenes: How much I earned (and spent) in December 2022
Get an inside look into a vibrant community of creators focused on growth and experimentation. Discover the impressive earnings of over $40,000 in December and explore the various revenue streams that made it possible. The conversation dives deep into audience growth strategies and the delicate balance between content creation and personal life. Unique monetization tactics for platforms like YouTube and LinkedIn are shared, along with exciting plans for new content and resources to enhance member experiences.
27 snips
Jan 10, 2023 • 1h 1min
What's underneath brand building for creators
Arvid Kahl, host of the Bootstrapped Founder podcast, shares his expertise on bootstrapping and brand building for creators. He discusses the importance of choosing the right name for projects and how fulfilling public commitments can build audience trust. Arvid emphasizes developing discipline to boost creativity and strategies for creating a content backlog. He also explores the challenges of comparison among creators, and why building an audience acts as an insurance policy for long-term success.
12 snips
Jan 3, 2023 • 52min
#132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)
Natalie Ellis, co-founder and CEO of BossBabe, has cultivated a community of over 3.5 million Instagram followers. She shares her secrets for creating viral content and converting followers into email subscribers. Natalie discusses the importance of authenticity and community in brand building, and explores the evolving dynamics of Instagram, including how to effectively use Reels and hashtags. Plus, she opens up about the impact of motherhood on her work-life balance and business priorities.
16 snips
Dec 27, 2022 • 46min
#131: Daniel Wall – 1.6M followers on TikTok using this viral framework
Daniel Wall, a TikTok and YouTube creator with 1.6M followers, shares his journey of crafting engaging short-form content. He emphasizes the power of storytelling and personal connections, revealing his secret framework for viral videos. Daniel provides insights on creating compelling hooks and conducting research for content. His transition to long-form formats highlights the importance of audience engagement. With anecdotes from the music industry, he inspires fellow creators to communicate authentically and creatively across platforms.
Dec 20, 2022 • 1h 8min
#130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire
In this episode, Sarah Renae Clark, a successful YouTuber and entrepreneur, shares how she built a $200K monthly coloring book empire. She discusses her innovative product, the Color Cube, which simplifies color selection for artists. Sarah emphasizes the pivotal role community engagement played in her success, along with strategic use of Pinterest and YouTube to boost her email newsletter. She highlights the importance of genuinely caring for people in business, which has been key to her growth and audience connection.
15 snips
Dec 13, 2022 • 51min
#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
Hayden Hillier-Smith, a renowned video editor known for his work with Logan Paul and others, shares valuable insights on the future of YouTube. He emphasizes the importance of authenticity in content creation, urging creators not to mimic larger channels. Hayden discusses the necessity of high-energy video content and effective sound design to keep viewers engaged. He also provides tips on hiring talented editors, focusing on the need for patience and teaching storytelling styles. Lastly, he highlights the shift towards quality over quantity in video production.
33 snips
Dec 6, 2022 • 54min
#128: Neville Medhora – Making millions with remarkable copywriting
Neville Medhora, a renowned copywriting expert and creator of Copywriting Course, shares his journey from boosting AppSumo's sales with engaging emails to building a thriving online community. He discusses the evolution of online education and the significance of understanding your target audience. Neville also highlights the importance of adaptability in marketing strategies and how community support has transformed his teaching approach. Dive into his insights on effective copywriting techniques and the future of content creation!
38 snips
Nov 29, 2022 • 58min
How to build a great community (my appearance on The Learning Culture Podcast)
Andrew Barry, host of The Learning Culture Podcast, dives into the world of community building, sharing his rich experience in fostering connections. He emphasizes the importance of peer-to-peer engagement over one-sided interactions and the need to clarify rules for members. Listeners will learn how to enhance individual connections, manage diverse member dynamics, and recognize when a community may be reaching its limit. Barry provides practical strategies to create thriving spaces where members can grow personally and collectively.
15 snips
Nov 22, 2022 • 45min
#127: Daniel Murray – Why LinkedIn Company Pages are a HUGE Opportunity
Daniel Murray, creator of The Marketing Millennials podcast and newsletter, offers insights on maximizing LinkedIn company pages. He discusses the importance of engaging content and the strategic use of visuals to boost visibility. Daniel also highlights the difference between personal branding and company pages, advocating for a focus on audience engagement over self-promotion. With his impressive following, he shares tips on how to create content that stands out and drives organic growth on the platform, making LinkedIn a prime opportunity for marketers.
Nov 15, 2022 • 56min
#126: Kayse Morris – from government assistance to multimillion dollar membership
Kayse Morris, creator of The CEO Teacher, transformed her life from relying on government assistance to establishing a multimillion-dollar online business that empowers educators. In this discussion, she shares her journey from battling postpartum depression to successfully selling digital products and launching a thriving membership community. Kayse emphasizes the importance of kindness in business, reveals her strategies for managing large groups, and highlights unique traits that make teachers exceptional entrepreneurs. Tune in for inspiring insights on resilience and growth!
