Creator Science #146: Justin Moore – Redesigning his perfect offer ladder
6 snips
Apr 25, 2023 
Justin Moore, a sponsorship coach with over $3M in earned revenue and founder of Creator Wizard, shares his insights on designing the perfect offer ladder for creators. He discusses tiered pricing models and the strategic restructuring of coaching programs. Justin emphasizes the significance of post-purchase support and effective team management for scaling coaching services. The conversation highlights unique pricing strategies and the importance of targeting intermediate creators while fostering engagement through webinars and creative content.
AI Snips
Chapters
Transcript
Episode notes
Justin's Offer Ladder
- Justin Moore's offer ladder includes an on-demand course, one-on-one coaching, a cohort-based course, and an asynchronous coaching program.
- He's considering consolidating his offerings and focusing on high-impact coaching.
Offer Ladder Advice
- Jay Clouse suggests offering a self-paced course and a high-ticket hybrid model.
- He advises focusing on the desired customer experience and potentially targeting higher-paying clients.
Positioning Coaching Services
- Jay Clouse suggests Justin position his coaching not as a step below management, but as a new model entirely.
- This would allow Justin to capture a market of creators who prefer not to have managers.