Justin Moore discusses restructuring his product ladder for better client service.
Exploration of tiered pricing models and transitioning to evergreen content for coaching business growth.
Deep dives
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Chandler Bolt, CEO of SelfPublishing.com, shares insights on writing a book efficiently and self-publishing. He emphasizes the importance of writing a great book in a short time and provides strategies to promote it even without a large audience.
Redesigning Product Offers with Justin Moore
Justin Moore, a sponsorship coach from Creator Wizard, seeks advice on redesigning his product offers. He outlines his current product ladder: the on-demand course for $500, one-on-one coaching for $1,000 per hour, and the brand deal wizard course at $3,000. He contemplates consolidating and scaling his offerings to better serve clients.
Exploring Course Offerings and Scaling Decisions
The podcast delves into Justin's dilemma of restructuring his offerings to create a more compelling value ladder. He considers merging courses, running webinars, and adopting a tiered pricing model. The discussion highlights the challenges of launching cohorts and the appeal of transitioning to evergreen content.
Navigating Business Growth and Service Expansion
Justin contemplates expanding his coaching business and the concept of finding a balance between scaling his courses and providing ongoing coaching support. The conversation explores the potential impacts of different business models on revenue, customer selection, and the overall coaching experience for creators.
Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table.
Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1…
In this episode, you’ll learn:
About Justin's suite of products known as an offer ladder