Creator Science #140: Maurizio Leo – the sourdough bread blogger who became an overnight success
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Mar 7, 2023 Maurizio Leo, a software engineer turned sourdough bread expert, shares his journey from obscurity to becoming a bestselling cookbook author. He reveals the importance of patience and community engagement in building a baking blog. Listeners will learn about his strategies for managing unexpected traffic and monetizing his passion. Maurizio also discusses the challenges and joys of creating quality content, balancing time, and navigating the publishing process. His insights into email marketing versus social media are particularly eye-opening!
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Skyview App
- Maurizio Leo, a software engineer, co-created a successful space app called Skyview.
- This allowed him to work from home, where he discovered his passion for sourdough baking.
Early Blog Struggles
- Maurizio's blog, The Perfect Loaf, received little attention for the first five years.
- He persisted due to his passion for baking and helping others.
Content Quality
- Focus on quality content over strict posting schedules.
- Compelling information matters more than frequent updates.