Creator Science

#140: Maurizio Leo – the sourdough bread blogger who became an overnight success

Mar 7, 2023

Maurizio Leo, a software engineer turned sourdough bread expert, shares his journey from obscurity to becoming a bestselling cookbook author. He reveals the importance of patience and community engagement in building a baking blog. Listeners will learn about his strategies for managing unexpected traffic and monetizing his passion. Maurizio also discusses the challenges and joys of creating quality content, balancing time, and navigating the publishing process. His insights into email marketing versus social media are particularly eye-opening!

53:41

Creator website

Episode guests

Maurizio Leo

Highlights

AI Chapters

Episode notes

How to Sell Your Book on Amazon

00:52

Blog to book

01:32

Intro

2min

From Code to Crust: A Baking Transformation

8min

Balancing Quality and Consistency in Content Creation

4min

From Hobby to Business: The Sourdough Journey

14min

Balancing Time Management and Business Strategies in Bread Blogging

4min

Behind the Scenes of Cookbook Creation

15min

Rediscovering Passion After Success

3min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.

Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.

Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!

In this episode, you’ll learn: