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#140: Maurizio Leo – the sourdough bread blogger who became an overnight success

Creator Science

CHAPTER

Behind the Scenes of Cookbook Creation

This chapter explores the motivations behind joining a baking membership and the role of community, particularly through platforms like Discord. It highlights the journey of publishing a cookbook, detailing the challenges of balancing creative work and family life, and the rigorous timelines involved. Additionally, the chapter examines marketing strategies, specifically the effectiveness of email versus social media in promoting the cookbook, alongside insights gained from years of baking experience.

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