Maurizio Leo

Maurizio Leo, a software engineer turned sourdough bread expert, shares his journey from obscurity to becoming a bestselling cookbook author. He reveals the importance of patience and community engagement in building a baking blog. Listeners will learn about his strategies for managing unexpected traffic and monetizing his passion. Maurizio also discusses the challenges and joys of creating quality content, balancing time, and navigating the publishing process. His insights into email marketing versus social media are particularly eye-opening!