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Creator Science

#141: Sean Cannell – How YouTube is changing and what works in 2023

Mar 14, 2023

Sean Cannell, founder of Think Media and author of YouTube Secrets, shares his immense knowledge of the changing YouTube landscape. He discusses the types of videos thriving in 2023 and the crucial metrics every creator should monitor. Cannell reveals his 'Perfect Video' recipe and dives into leveraging YouTube's recommendation system for greater visibility. He also outlines the rising opportunities for creators on social media platforms like Twitter and stresses the importance of connecting with audience interests to stand out in a crowded space.

55:29

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Episode notes

Practical Strategies for YouTube Success

The Importance of Hot Topics for Discoverability and Growth

1.

Intro

2min

2.

Navigating YouTube's Content Evolution

13min

3.

Unlocking YouTube's Recommendation System: Key Insights for Creators

3min

4.

Mastering YouTube's Algorithm

15min

5.

Understanding YouTube Metrics: Click-Through Rate and Average View Duration

4min

6.

Mastering Content Strategies for Growth

17min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Sean Cannell is the founder of Think Media and the author of YouTube Secrets.

Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.

Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing.

In this episode you’ll learn:

What types of videos are doing well on YouTube today
What metrics you should be paying attention to
Sean’s Perfect Video recipe
The video opportunity on social media INCLUDING Twitter

Full transcript and show notes

Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website

Think Media YouTube

The Think Media Podcast / YouTube

YouTube Secrets Book

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TIMESTAMPS

00:00 - Is it too Late to Start on YouTube?

01:24 - What Video Length Performs Best?

05:01 - How Growing on YouTube Has Changed Recently

10:10 - The Ground Floor Opportunity for Creators

16:05 - Browse Traffic Vs Search Traffic

19:49 - Researching for Video Ideas

24:22 - How the Suggested Algorithm Works

31:22 - Sean’s Recipe for PERFECT Videos

39:08 - Video Opportunities on Twitter

45:06 - Facebook and Instagram Reels

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RECOMMENDED NEXT EPISODE

→ #129: Hayden Hillier-Smith

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