Creator Science #141: Sean Cannell – How YouTube is changing and what works in 2023
33 snips
Mar 14, 2023 
Sean Cannell, founder of Think Media and author of YouTube Secrets, shares his immense knowledge of the changing YouTube landscape. He discusses the types of videos thriving in 2023 and the crucial metrics every creator should monitor. Cannell reveals his 'Perfect Video' recipe and dives into leveraging YouTube's recommendation system for greater visibility. He also outlines the rising opportunities for creators on social media platforms like Twitter and stresses the importance of connecting with audience interests to stand out in a crowded space.
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Video Length on YouTube
- Create YouTube content in various lengths, from short-form Shorts to long-form videos.
- Embrace different formats to reach wider audiences and cater to various viewing preferences.
Shift to Interest Graph
- YouTube is shifting from a social graph to an interest graph.
- This means content is now served based on viewer interest, not just subscriber count.
Janelle Elena's Success
- Janelle Elena gained millions of subscribers with only three videos by tapping into niche interests.
- This demonstrates the power of the interest graph in driving rapid growth, even for new creators.
