Understanding YouTube Metrics: Click-Through Rate and Average View Duration

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EPISODE DESCRIPTION

Sean Cannell is the founder of Think Media and the author of YouTube Secrets.

Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.

Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. 

In this episode you’ll learn:

• What types of videos are doing well on YouTube today
• What metrics you should be paying attention to
• Sean’s Perfect Video recipe
• The video opportunity on social media INCLUDING Twitter

Full transcript and show notes

Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website

Think Media YouTube

The Think Media Podcast / YouTube

YouTube Secrets Book

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TIMESTAMPS

00:00 - Is it too Late to Start on YouTube?

01:24 - What Video Length Performs Best?

05:01 - How Growing on YouTube Has Changed Recently

10:10 - The Ground Floor Opportunity for Creators

16:05 - Browse Traffic Vs Search Traffic

19:49 - Researching for Video Ideas

24:22 - How the Suggested Algorithm Works

31:22 - Sean’s Recipe for PERFECT Videos

39:08 - Video Opportunities on Twitter

45:06 - Facebook and Instagram Reels

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