Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
8 snips
Nov 10, 2022 • 51min
BONUS: How to reach 10K subscribers and $10K revenue
Daren Smith, a content entrepreneur and founder of Craftsman Creative, dives into his ambitious goal of reaching 10,000 email subscribers and $10,000 in monthly revenue. He shares insights on audience growth and the importance of community engagement. Strategies for monetization, including effective pricing, lead magnets, and email marketing, are discussed. Daren emphasizes leveraging Twitter as a platform for discovery and highlights the significance of collaboration in the creator economy. Tune in for actionable tips and inspirational growth strategies!
83 snips
Nov 8, 2022 • 56min
#125: Jake Thomas – How to write great YouTube titles
Jake Thomas, the writer behind Creator Hooks, is a YouTube title optimization expert driven by data and human psychology. He dives into the secrets of crafting compelling titles, emphasizing the power of curiosity and emotion to attract viewers. Jake shares insights on leveraging A/B testing, why titles matter more than thumbnails, and common pitfalls to avoid, like overusing the word 'and.' His unique approach makes title creation both an art and a science, ensuring creators can improve engagement and maximize their content's impact.
11 snips
Nov 1, 2022 • 45min
#124: Nick Gray – The secret to throwing great events (online or IRL)
Nick Gray, founder of Museum Hack and author of The 2-Hour Cocktail Party, shares his journey from social awkwardness to hosting exceptional events. He unveils his four-part framework for creating memorable gatherings, emphasizing the importance of name tags and icebreakers. Nick explains how to gracefully end conversations and adapt events for both in-person and online settings. He stresses that hosting is a powerful tool for building relationships, encouraging listeners to start small and make it a habit.
7 snips
Oct 27, 2022 • 60min
[REPLAY] #77: Andy J. Pizza [Storytelling] – Writing with pictures and developing your taste
Andy J. Pizza, an accomplished illustrator and podcaster known for his Creative Pep Talk, dives into the interplay of storytelling and art. He emphasizes the importance of creative habits to overcome overthinking and shares insights on the value of revisiting past works to maintain engagement. Andy explores how intuition and taste shape creativity, advocating for emotional depth in art over mere technical skill. He also reflects on the journey from illustration to storytelling, highlighting personal growth as key to artistic breakthroughs.
65 snips
Oct 25, 2022 • 34min
#123: 12 strategies for becoming more consistent
Taking a break from YouTube can be a strategic move for content creators. Discover twelve powerful strategies to boost consistency in publishing and meet deadlines. Learn the importance of firm deadlines and productive routines, alongside tips for breaking tasks into manageable parts. Delve into the concept of an 'idea engine' that leverages everyday experiences for creativity. Emphasize long-term commitment to enhance accountability and maintain momentum in your creative endeavors.
19 snips
Oct 18, 2022 • 48min
#122: Pat Flynn and Matt Gartland – Courses, community, and the future of education
Pat Flynn, founder of Smart Passive Income and bestselling author, joins Matt Gartland, CEO of SPI, for an engaging discussion on the future of online education. They delve into the importance of community in enhancing learning experiences, the challenges and strategies of building online spaces, and the evolution towards cohort-based learning. Flynn emphasizes the necessity of teamwork in content creation and offers insights on hiring effectively. They also tackle misconceptions about saturated niches and reinventing newsletters to better engage audiences.
24 snips
Oct 11, 2022 • 1h 3min
#121: Bryan Harris – How this sales master grew his business $100K/month
Bryan Harris, the innovative Founder and CEO of Growth Tools, shares his journey from selling baseball cards to running a successful coaching service. He reveals his transformative pricing model that skyrocketed his monthly revenues by $100K and discusses how to create irresistible high-ticket offers. Listeners will learn about the importance of belief in one's business plan and essential strategies for client retention. Discover how Harris navigates the challenges of scaling personalized coaching and making compelling sales while maintaining motivation.
77 snips
Oct 4, 2022 • 50min
#120: Derek Sivers – How to Live as a Creator and Why You Should Focus Like a Monomaniac
Derek Sivers, a multifaceted musician and entrepreneur, shares his journey from founding CD Baby to writing insightful books like "How to Live." He discusses the profound benefits of monomaniacal focus, stressing that concentrating on one project leads to remarkable outcomes. Sivers also navigates the challenges of conflicting life philosophies, drawing parallels to an orchestra's harmony. He encourages creators to maintain balance between passion and financial stability, emphasizing the importance of prioritizing impactful projects.
6 snips
Sep 27, 2022 • 54min
#119: Omar Zenhom – Lessons from 200M downloads and 2000+ episodes of a daily podcast
Omar Zenhom, co-founder of The $100 MBA Show, shares his journey from a school teacher to the mastermind behind a podcast with over 200 million downloads. He discusses the importance of leveraging one’s strengths and the significance of consistency in content creation. Zenhom also reveals his effective strategies for podcast growth and sponsorships. He emphasizes the challenges of entrepreneurship and the necessity of community engagement. With insights on storytelling and nurturing listener relationships, he inspires aspiring podcasters to persevere in their creative endeavors.
69 snips
Sep 20, 2022 • 45min
#118: Sahil Bloom – Attracting 700,000 followers on Twitter by being consistent
Sahil Bloom, a writer, investor, and podcaster with a massive Twitter following, shares his journey of rapid growth and consistent content creation. He discusses how the pandemic reshaped his strategies and the importance of relationship-building in attracting followers. Sahil reflects on the balance between spontaneity and structure in content planning, revealing insights into overcoming negativity online. His passion for engaging with audiences is evident as he strategizes for future growth, including aspirations for video content and a book.
