

#110: Polina Marinova Pompliano – How "The Internet's Biographer" writes great profiles
19 snips Jul 26, 2022
Polina Marinova Pompliano, author of The Profile, a popular newsletter exploring the lives of successful individuals, shares her insights on writing compelling profiles. She discusses the crucial difference between profiles and biographies, emphasizing the importance of details and genuine curiosity. Polina reveals her extensive research methods, including reading millions of words online, and sheds light on the economics of paid newsletters. She highlights effective growth strategies and the balance between creative integrity and advertising in content.
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Profiles as Slow Motion
- Profiles offer nuanced details about a person, similar to how slow motion allows the brain to process information.
- This deep dive can be enjoyable as we form opinions and understand the person better.
Closing the Loop
- Profiles and biographies satisfy our need for closure by revealing the details of a person's path.
- We learn how they became who they are, which helps us understand their progression and how we might follow a similar path.
Profiles vs. Biographies
- Journalism is like history in motion; profiles capture a snapshot of a person's current state.
- Biographies compile observations over time, while profiles offer a deep dive into a specific moment.