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2min chapter
#110: Polina Marinova Pompliano – How "The Internet's Biographer" writes great profiles
Creator Science
Navigating Subscription Models and Selective Sponsorships in Digital Publishing
This chapter discusses the surge in paid newsletter subscriptions during the pandemic, emphasizing the importance of analytics in tracking subscriber behavior and revenue. It also highlights the need for ethical practices in selecting sponsorships, prioritizing trustworthiness in promoted brands.
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Speaker 1
I
Speaker 2
think I heard you say on another interview that it was converting at about 4% from free to paid. Has that helped strong?
Speaker 1
Yes, it was actually, it was, it was very, um, people were converting much more, uh, during the beginning of the pandemic lockdowns because I think they had a lot of extra time and they were looking for ways to maybe learn something new. Now, it's not as fast of a trajectory, but people are still. My primary revenue stream is still paid subscriptions. What
Speaker 2
I love about the paid newsletter model is that it's just so measurable. You can see how many free subscribers, what the conversion rate is to paid, how long they tend to stick around. And it makes it a pretty approachable math problem to think about even acquisition. When you think about your business as a whole, I know you've also explored things like advertising. I think you said you've done some licensing deals and freelance writing. What's the whole of the model of the profile today? Is it still mostly paid subscription based?
Speaker 1
Yes, it's mostly paid subscription. And then the next bucket is probably sponsorships. I'm really selective about the things that I allow to sponsor on the profile because it has to be something that I myself would vouch for or have used. So, for example, I've done things with Morning Brew. I've done things with Business Insider. I've done things with a venture capital firm whose content I really enjoy. So it's always like 1440, a newsletter. It's always things that I have an interest in, but I will decline a lot of things that just don't make sense.
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highlights
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