Creator Science

#108: Justin Moore – How to get brand deals and why they are underrated

Jul 12, 2022

Justin Moore, a sponsorship coach and founder of Creator Wizard, shares his journey from childhood entrepreneur to successful brand deal negotiator. He discusses the evolution of creator economies and the thrill of landing early cash-for-promotion deals. Justin emphasizes the importance of reliability in securing partnerships and argues that brand deals can generate more income than traditional ad revenue. He also shares effective pitching strategies and highlights the value of organic promotion in attracting brands.

01:05:33

Creator website

Episode guests

Justin Moore

Highlights

AI Chapters

Episode notes

Why Brands Choose to Pay You More Than Others

01:43

How to Market Your Business on Social Media

01:23

How to get more followers on your Instagram account

01:26

April and Tim's Lessons Learned from Foreshore

01:26

Intro

3min

From Childhood Entrepreneur to Sponsorship Coach

10min

Exploring the Value of Brand Deals

2min

Challenges and Growth in Content Creation

14min

Navigating Failure and Finding Success in Course Creation

2min

Unlocking Brand Partnerships for Creators

24min

Leveraging Organic Promotion for Brand Deals

5min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!

Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.

Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.

In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.

Full transcript and show notes

Learn more about Justin Moore

Subscribe to Justin Moore on YouTube

Follow Justin Moore on Twitter / Instagram / TikTok

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TIMESTAMPS

00:00:16 - Challenges of trying a video show

00:01:56 - Benefits of doing a video show

00:02:54 - Justin Moore background

00:03:20 - Justin's childhood entrepreneurship

00:04:09 - Justin's early opportunities on YouTube

00:05:03 - Justin by the numbers