Creator Science

#108: Justin Moore – How to get brand deals and why they are underrated

28 snips
Jul 12, 2022
Guest
Justin Moore
Justin Moore, a sponsorship coach and founder of Creator Wizard, shares his journey from childhood entrepreneur to successful brand deal negotiator. He discusses the evolution of creator economies and the thrill of landing early cash-for-promotion deals. Justin emphasizes the importance of reliability in securing partnerships and argues that brand deals can generate more income than traditional ad revenue. He also shares effective pitching strategies and highlights the value of organic promotion in attracting brands.
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ANECDOTE

Childhood Hustle

  • Justin Moore's childhood entrepreneurial ventures included a car wash and snack bar.
  • He strategically priced his services, even charging more for trucks at his car wash.
ANECDOTE

YouTube Beginnings

  • Justin Moore encouraged April to start a YouTube channel after seeing the platform's potential.
  • April, initially hesitant, began creating beauty content, inspired by other creators.
INSIGHT

First Brand Deal

  • Justin and April's first paid brand deal was worth $700/month for several months.
  • This deal was a pivotal moment, revealing the potential of brand partnerships.
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