#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel

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Aug 9, 2022

In this engaging conversation, Thomas Frank, a prolific YouTuber and author, shares insights from his impressive journey, which boasts nearly 2.5 million subscribers. He discusses the strategic decision to create a second channel dedicated to Notion tutorials and the complexities of navigating YouTube's evolving landscape. Thomas dives into the importance of short-form content, monetization strategies, and the impact of viral moments on his career. Plus, he reflects on building an effective team to enhance creativity and productivity.

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ANECDOTE

YouTube vs. Wistia

Thomas Frank started creating videos to supplement his blog, College Info Geek.
He initially debated between YouTube and Wistia, ultimately choosing YouTube due to cost.

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Reddit Growth

Thomas promoted his videos on Reddit by actively participating in relevant subreddits and providing value.
His video "I Don't Feel Like It" went viral, leading him to prioritize YouTube.

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Delayed AdSense

Thomas delayed enabling AdSense until reaching 100,000 subscribers, prioritizing email list growth.
A friend's comment about audience perception changed his mind, and he immediately earned substantial AdSense revenue.

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